UT Gets its own Truck Edition

Just in time for football season. Chevrolet has quietly introduced the 2015 Silverado University of Texas Edition.

Designed to appeal to diehard Longhorn fans, the University of Texas Edition has a Sunset Orange Metallic exterior with chrome side steps and special graphics on the bed and tailgate.

The University of Texas package costs $795 and will only be available to customers who order Silverado Double Cab (LT or LTZ) or Crew Cab (LTZ) variants with the Texas Edition package.

According to Chevrolet Truck Marketing Director Sandor Piszar, “The special-edition Silverado is a natural fit for Chevrolet in Texas, where a Longhorn fan lives in one out of every three households, and those fans are almost twice as likely as average consumers to buy a truck.”

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